When it comes to product design, and to be honest to most of the things in life, I love a clean line with a special twist. I don't buy sustainable products because it's en vogue, I do it for some time now and started doing it because they mostly have a beautiful story to tell. It's not only the product that attracts me but equally the human being behind it.
Some time ago I discovered the Portuguese brand Ghome. Their brand promise is:
GHOME, a Portuguese brand for more responsible consumption.
Ghome presents a contemporary catalog of home furniture and accessories. They are customizable, favoring the use of Portuguese raw materials and local production, with a basic economic model focused on not causing unnecessary impact on the planet. I'm specially fascinated by how Ghome combines typical Portuguese materials as marble, ceramic and cork with contemporary shapes and natural colours.
Created at the end of 2016, Ghome stands out for being based on a business model that is attentive to the truly important problems of our time, with design proposals capable of significantly improving our lives without creating an unnecessary impact.
One of my favorite designs is the stool "Munge". It's the brand's bestseller and proves that attentive and responsible business models can be a very valid market alternative. Made of pine, the only wood for construction produced in Portugal with guaranteed supply, it is supported by just 3 legs, the minimum necessary to guarantee functionality and comfort, with a look as simple as it is vibrant.
" If we want to develop seats and to work with national wood, in Portugal we basically only have pine as an option. This wood is very soft and actually not suitable for chairs - therefore we decided to make benches! "
Gonçalo Prudêncio, founder of the Ghome
In the case of Ghome, product development takes into account premises such as the origin of the materials, the impact of the use of raw materials and their forms of transformation, the option of using local materials that guarantee greater product longevity on the one hand, but which have a reduced impact on their end of life on the other, and product development models and business structure that are not held hostage by unit sales too high to be economically viable.
As an online brand, for Ghome it is crucial to stay informed about all stages of the process in the first person - from production to sale. The proximity to manufacture ensures optimum quality control, but also allows the customization of its products to the specific wishes of users. Ghome favors to directly deliver the products to their costumers. Therefore they're able to measure the satisfaction of those who choose their products, and receive feedback that will inform internal development.
I don't mind paying more for quality and a sustainable product. I know that it's worth it. Ghome also impresses me with their fair prices. For me sustainability is also given when you make a product accessible to a wider public. Exclusivity is always appreciated, I know, but isn't it more sustainable if everyone can afford sustainable products?
I've put together my favorite design by Ghome, I hope you like them!
Centro is a customizable system of side-tables built of cork agglomerate and white marble from the Portuguese region of Estremoz.
Munge Stool with leather seat – Multi-functional stool in solid wood with the seat quilted in natural leather. Either you choose it for seating at the dining table, or you use it as complement, Munge will definitely be of use in many different situations.
I specially love the mall serving bowl in Ruivina (blue marble) from Évora.
The fully customizable wooden table Pinho makes for the perfect choice for any dinning room. But I'm thinking of buying one for our Taste of Portugal office!
Images © Ghome